POSTPONED:
THE ARTIST’S AI TOOLKIT WORKSHOP
THE ARTIST’S AI TOOLKIT
Envision, Articulate, and Realize Your Projects
With Bruce McConnel and Melanie McWhorter
October 24, 25, and 26
11am ET-1pm ET (8am PT-10am PT) via Zoom
COURSE DESCRIPTION
This online seminar-style workshop is for creators who are looking to jumpstart their creative project and are wondering how emerging generative AI technology can help them.
In this series, Bruce McConnel and Melanie McWhorter will help creators better understand how to use generative AI tools as a catalyst to help refine their artistic ambitions, structure and elevate their projects, and develop powerful marketing strategies to build awareness and momentum. Workshop participants will acquire a foundational understanding of generative AI and learn about some of the practical ways it can help elevate their creative work.
Bruce brings workshop participants over two decades of high-technology marketing communications experience, sharing his understanding of the generative AI landscape and a set of easy-to-employ practices that can help creators unlock the potential of AI chatbot technology. Melanie brings over 20 years of work in professional photobook production, sales, and personal portfolio consulting fields to workshop participants to assist in achieving more clarity and focus with their project objective. Together they equip workshop attendees with examples of real-world applications and hands-on examples of how generative AI intersects with the creative world.
Bruce will spotlight the pivotal role of tools like GPT-3 for creating innovative and efficient strategies in various facets of their creative projects. Melanie and Bruce will demonstrate how to leverage hands-on exercises such as the crafting and refining of artist or project statements, alongside an in-depth exploration of AI-enhanced social media marketing strategies. This workshop unveils the myriad of real-world applications and opportunities AI opens up for creatives.
This presentation-style workshop includes one session of break-out rooms where students can discuss developments in their own use of AI.
WORKSHOP PRICE: $595
What you will gain from THE ARTIST’S AI TOOLKIT:
Demystifying AI for Creatives
Innovative communications and content expert McConnel guides provides a foundation for creative endeavors in a solid understanding of generative AIHands-on Exercises
Work alongside Melanie & Bruce, as they guide you in using generative AI to develop compelling artist statements and comprehensive project outlines tailored to your vision.
Master AI-Enhanced Storytelling
With Melanie’s deep roots in photography publishing and Bruce’s expertise in social media strategy, learn how AI can help elevate your narrative and optimize your creative project's reach.
Future-Proof Resources
Delve into curated articles, blogs, and podcasts that enhance your understanding and prepare you for the ever-evolving integration of AI in creative industries.
Actionable Insights from the Field
Equip yourself with tools and templates informed by Melanie’s consultancy experiences and Bruce's expertise in marketing strategy, ensuring you're geared up for real-world project planning, execution, and effective social media launch strategies.
ABOUT THE INSTRUCTORS
Bruce McConnel
Drawing from his extensive digital marketing experience, Bruce McConnel helps companies and creators navigate the evolving media landscape and elevate the power and impact of their storytelling. With leadership roles at top-tier marketing firms including Ogilvy & Mather, high-tech cybersecurity startups, and F100 corporate giants like IBM, Bruce has over two decades of marketing communications expertise.
As Head of Global Social for Mandiant, Bruce built a fledgling content and social media initiative into a global force, bolstering awareness in pivotal markets, launching an industry-leading podcast and leading a team of creative content experts to develop breakthrough social media content. His collaborative leadership focuses on connecting standout creative work with tangible business and brand outcomes.
Beyond the corporate world, Bruce's lens captures the serene beauty of the natural world. His current book project, "Nature’s Keepers: Building Coastal Community Resilience" reflects his commitment to pairing compelling visual narratives with urgent environmental issues. Central to Bruce's photographic work is a singular goal: to prompt his audience to not just observe, but to engage, advocate, and take action to preserve our environment.
Melanie McWhorter (melaniemcwhorter.com) has gained a reputation as a knowledgeable photography professional; has been interviewed about photography in numerous print and online publications including Lenscratch and NPR; curated exhibitions including Trust the Story at Baldwin Photographic Gallery; has reviewed portfolios at New England Portfolio Reviews, Photolucida, Review Santa Fe and PhotoNOLA; and taught and lectured at numerous venues including Santa Fe Workshops, PhotoNOLA, Maine Media, and University of North Texas. After moving to New Mexico in 1997, she managed the internationally recognized photo-eye Bookstore + Project Space until 2016. She consults at melaniemcwhorter.com.
Bruce McConnel Projects
Illustrated above from Bruce McConnel’s projects:
"Nature’s Keepers: Building Coastal Community Resilience"; Bruce led social media for the U.S. Army's recruitment marketing program; Bruce at the bell ringing for Mandiant's listing (MNDT) on the NASDAQ; Bruce led Mandiant's social media brand campaign prior to the company's acquisition by Google
Melanie’s Consulting Projects (covers illustrated above)
Nicole Jean Hill, Lora Webb Nichols: Encampment Wyoming 1899-1948; Tony Chirinos, The Precipice; Elizabeth Clark Libert, Boy Crazy; and Sue Michlovitz, Breathe in Water. (Clients: Hill, Chirinos, and Michlovitz. Workshop participants: Libert and Michlovitz).