Publishing The Photographic Book
with Melanie McWhorter
SANTA FE WORKSHOPS • April 5 - 10, 2020

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What makes the photobook so alluring for artists? Photobooks are an art piece, a marketing tool, and simply a pleasure to possess—or all of these simultaneously. The ability to publish a book is easier with the diverse methods of production, and the seemingly never-ending choices for designing and creating books from editions as small as one to thousands.

Melanie McWhorter is well-aware of the many changes in the industry in the last two decades and how artists self-publish, work with publishers, find funding, and, ultimately, make a book object that, if successful, conforms to the artist's needs and the demand of the market. Some of the topics covered in the workshop are: the nature and possibilities of the photobook and its almost unlimited design and production options; editing and sequencing a project, how to present this selection in a book format, and what that may say to an audience; where to find some online book-related resources; and some real-life models for successful production, promotion, and fundraising.

We look at examples of artist's books, self-published titles, and works by contemporary publishers and discuss which avenue may be right for you. Each student has time to present and discuss their work in a communal format with feedback and input from your peers and the instructor.

There are also short field trips in the photobook-rich town of Santa Fe to explore the variety of the local resources and invite guest speakers to the class who are immersed in the world of contemporary publishing.

Spend a week gaining knowledge about photobook objects and the potential that this format has for your work.

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